Form and Style Development

Leaf Care Services

Researching recruitment videos for home-care & live-in care.

This recruitment video features accounts from both staff and customers of the service, explaining what they do, what the role entails, the type of person you have to be. Customers explain how they feel, how to carers make them feel dignified and cared for. The accounts from staff are done interview style in front of a white background (most likely green-screen) and edited to soft, calm music. Interviews with the customers are done in their own home. There's a voice over doing further explaining about how they're looking for new staff, further information about the role, and more. The video ends with a mobile number and website address, alongside the company logo.

This video by Bluebird care is more tailored towards live-in care. The video follows the same pattern as the previous one, with the staff in a more professional interview location. The staff who work are wearing their uniform. This video features more shots of the staff doing their job than the previous, with the video focused on one girl making a bed, making food, helping her customer get ready for the day. This type of recruitment video tends to keep more towards soft, approachable style with their staff, with them explaining how rewarding it is to be a care worker. 

Cross Keys Care went with a different approach to their recruitment video, using more of a 'day in the life' style video. It features shots of the staff working, talking to their customers, visitors, etc. They explain the benefits of working for Cross Keys Care as they do their day to day jobs, making tea, making beds, greeting people all while explaining the role. The video features a clock in some places, to show that time has gone on, fitting with the 'day in the life' style video.

This video uses emotion to play with the viewers feelings. It starts sad, saying that people are sad at 'the end' of their independent living. It picks up after a minute of emotional shots, a voice over explaining how lonely it can be in a care home. This video is more tailored to customers, not staff. It explains that live in care could be the right thing for your mum, your dad, or your loved one. It explains that live-in care could prevent the inevitable 'end' from happening by allowing those who just need a bit of extra care to live in their own home.