Marketing & Promotional Pieces

For the social media campaign video, it's made to be short and catchy and share the information needed. 

This would be advertised on Instagram, Twitter and Facebook alongside the tailored boost campaign to broadcast the video to the correct audience. This audience would be tailored using the built in content promotion feature on these social media platforms.

Above is detailed audience selection via Twitter's audience profile builder.

These screenshots were taken from Facebook's post boost feature. This, and Twitter's similar version, allow you to tailor and target an audience for your post to reach outside of those who have 'liked' your posts and visited your posts before, for a small (or big) fee, depending on how much you are willing to spend. As Facebook own Instagram, the post boost feature is similar to Facebook's own. 

Having the video included in one of these boost campaigns will aid with the promotion of the video and will help it reach people it may never have reached otherwise, allowing these people to find out about Leaf Care Services and what the job entails. 

Usually I wouldn't encourage a company to pay for a post boost, and instead pay for a company like Social Network Solutions or to hire an independent social media manager to run a campaign for them, but Leaf Care Services have neither the time or money to work with an external social media manager, and so will find it a lot less time consuming and a lot easier to use the built in post features. 

Participant Release Forms

Music Cue Sheet

Risk Assessments

Location Recces

Shot List

Shooting Script

Chosen Idea Research & Evidence of Complying With Regulatory Bodies

Leaf Care Services

  I have to take Safeguarding regulations into consideration when planning and producing my recruitment video. This means for privacy reasons, and because I haven't had the correct police checks or training, I am not allowed to enter the homes of those that home carers look after. 

Because of this, and for my recruitment video to be true to life, I will be getting shots of my mum and my sister (who both work for Leaf Care Services, and will both be wearing their uniform) looking after my grandparents. This will mean my mum and my sister can do what they're trained to do, without having to get any external actors in at all. 

This also links into why I cannot go into people's homes - a lot of people that Leaf Care Services look after do not have the mental capacity to consent for their houses to be used as locations, and to consent to be in my video. 

I emailed Katie to ask about the job description which I will be advertising, and she sent me back this 'day in the life' version of the job description. It will help when it comes to structuring the interviews and editing. It also gives an in depth look at what it is home care workers do every day. 

Call Sheet: 19/03/17

Call Sheet: 18/03/17

Call Sheet: 22/03/17

Costume & Prop List

Leaf Care Services

Interviews in Studio

Props

• Chairs
• White curtain backdrop

Costume

• Leaf Care Services uniform (polo shirt, tabard, etc.)

"At Work" Shots

Props

• Plastic aprons
• Plastic gloves
• Car (for certain people, see call sheets)
• Rucksack
• Keys
• Newspaper or television paper
• Cup of tea
• Walker trolley

Costume

• Leaf Care Services uniform
• Plain clothes

Production Schedule

Calendar

March 2017

1.  
2. Visit Leaf Care Services, talk to Katie Gibb, explain task & get input
3.  
4.  
5.  
6.   
7.  
8. Meet Carly Rowena, discuss task, see if content produced would be suitable
9. Present pitch, hand in proposal
10. Book equipment for picking up shots next week with Tia, Mum & Rosie
11.  
12.   
13.   
14.  
15.  
16.  
17. Pick up camera & equipment
18. Film with Tia and her car
19. Film with Mum and Rosie
20. Bring equipment back to college
21. Studio booked for interview with Wiktoria, using camera in studio
22. Studio booked for interview with Tia, using camera in studio
23. Edit during lesson, let Cara & Gianna oversee
24. Edit during lesson, let Cara & Gianna oversee
25.  
26.  
27. Butlins
28. Butlins
29. Butlins
30. Butlins
31. Butlins

April 2017

1. Easter break
2. Easter break
3. Easter break
4. Easter break
5. Easter break
6. Easter break
7. Easter break
8. Easter break
9. Easter break
10. Easter break
11. Easter break
12. Easter break
13. Easter break
14. Easter break
15. Easter break
16. Easter break
17. Easter break
18. Easter break
19.  
20.  
21. Begin piecing together interviews
22.  
23.  
24. In edit suite to edit final piece & advertising
25. In edit suite to edit final piece & advertising
26.  
27. Hand in final production and completed blog
28.  
29.  
30.  

Leaf Care Services

Questions For Interview

• What do you do on a day to day basis? What's a typical 'day in the life' for you as a home care worker?
• What, in your opinion, is the best thing about your job? Would you say it's rewarding?
• Can you describe the job role for me?
• What are the benefits of being a carer?
• How would you recommend Leaf Care Services to someone who may be looking for a home care job?

Storyboards

Leaf Care Services

Introduction

  On this blog I will be uploading all my work towards completing my Personal Major Project. There will be pages covering Production Diary, Ideas, Research, Planning & Management, Feedback & Evaluation.

Below are images of my initial notes on the assignment.