Marketing & Promotional Pieces

For the social media campaign video, it's made to be short and catchy and share the information needed. 

This would be advertised on Instagram, Twitter and Facebook alongside the tailored boost campaign to broadcast the video to the correct audience. This audience would be tailored using the built in content promotion feature on these social media platforms.

Above is detailed audience selection via Twitter's audience profile builder.

These screenshots were taken from Facebook's post boost feature. This, and Twitter's similar version, allow you to tailor and target an audience for your post to reach outside of those who have 'liked' your posts and visited your posts before, for a small (or big) fee, depending on how much you are willing to spend. As Facebook own Instagram, the post boost feature is similar to Facebook's own. 

Having the video included in one of these boost campaigns will aid with the promotion of the video and will help it reach people it may never have reached otherwise, allowing these people to find out about Leaf Care Services and what the job entails. 

Usually I wouldn't encourage a company to pay for a post boost, and instead pay for a company like Social Network Solutions or to hire an independent social media manager to run a campaign for them, but Leaf Care Services have neither the time or money to work with an external social media manager, and so will find it a lot less time consuming and a lot easier to use the built in post features.