Distribution and Exhibition

In order to share the project and finished product with Leaf Care, I uploaded the video, and the advertising and marketing products to Dropbox for Katie to download herself from there. 

I emailed Katie the shared link, so even if she doesn't have a dropbox account, she can still download it.

These videos are to be used as Leaf Care wishes. They may upload them to a YouTube channel and attach the link to job vacancy listings, or share them on social media. I have also uploaded the videos to my YouTube channel unlisted, so that I can have it linked into my Showreel playlist on my channel, but only those with a link can watch it. This also means I have backup copies of the video myself.

Marketing/Advertising Drafts

This is an example of one of the pieces of Marketing/Advertising I created for Leaf Care. They didn't have a PNG logo file of their logo available, so I worked hard on Photoshop editing around a logo with a white background. This isn't a fully usable PNG file, for example if you were to stretch it, there may be a chance it will pixelate. For what I needed it for however, it worked well and Leaf Care Services may be able to work with it too, for example using it for website banners, Facebook page promotions, attaching it to the bottom of emails as an email signature, and more.

The video above is another piece of advertising/marketing I created for Leaf Care Services. It is a short 30 second video made to get the basic points out there, and have a link to their website and email address included. If it were possible, I would've preferred this video to be square, to fit with social media standards (such as Facebook and Instagram video). It's short so people don't drift off, and most of the main important information is included near the very start. 

To sort of "make up for" one of my marketing/advertising pieces being a PNG logo, I also made and sent them a separate video clip of the opening logo from the recruitment videos. This means that if they ever need to use it again for whatever purpose, it's there for them to use.

These are the pieces of advertising I discussed with Leaf Care and that they were happy for me to make, as when I went in to meet Katie, they said they were not too fussed with the 2 pieces of advertising side of the assignment. They can share the video around on their social media.

Job Allocations

I worked mostly independently within this project, doing both sound and camera myself where possible, for example using microphones which plug straight into the cameras. 

I discussed with my mum and my sister, who have worked the role of home care worker for many years, on what a carer would do on their day to day basis and they had creative input on my shots and how they should be recorded too. 

Derek in the gallery and recording studio helped me set up my shots for the interviews, but ultimately left me to it. He assisted with lighting and background.

Production Diary

2nd March 2017

Met with Katie Gibb from Leaf Care services to discuss plan for this project.

8th March 2017

Met with Carly Rowena to discuss the possibility of working together for both work experience and this project. 

9th March 2017

Completed pitch and proposal part of this project.

10th March

Received email of contact details of four volunteers for filming, two for interview. Contacted volunteers, and scheduled with when equipment was available to film.

11th March 2017

Received email from Carly Rowena which said I hadn't been taken on for the role of her Personal Assistant, and so couldn't go forward with working with her on this project.

13th March

Both my mum and my sister, who I worked with for filming this project, handed in their four week notices.

17th March

Picked up equipment for filming over the weekend.

18th March

Filmed with Tia, picked up shots while trying to work around bad weather as filming outside. Was unable to pick up as many shots for GVs as I would have liked to.

19th March

Filmed with my sister and my mum, however also couldn't get as many shots as I would have liked to for GVs as all of the family emergencies that could have happened, happened. For more information on this, feel free to ask.

20th March

Dropped equipment back at college. Tia, who I filmed GVs with, handed in her notice to Leaf Care Services.

21st March

Was supposed to film with Wiktoria, a carer, in the studio for an interview but she cancelled on the day so had to get my sister to come in as an emergency. 

22nd March

Filmed with Tia in the studio for an interview. Tried to get my mum to come in, but as home carers are, she was called in to work to cover someone who called in sick.

23rd March

Mum booked a surprise holiday to Butlins for the next week, so instead of editing, tried to get as much of the paperwork done as possible so I wasn't stressing over that.

27th to 30th March

Went to Butlins, would have completed work while I was away but I had no signal for internet to log on to Blogger.

1st to 18th March

Easter break. Filmed missing GVs with my mum on my own camera, but struggled in places as my personal camera kept switching off. Kept trying all over the holidays to film here and there as I could. Completed as much of the paperwork as possible. Mum and Rosie both had their last day working for Leaf Care Services and handed back their uniforms on the 14th. Tia had her last day on the 18th and has handed in her uniform too.

This means if there's any issue with anything I've filmed, I have no one to film in an emergency. I'll have to work with what I've got and make the best product I can for Leaf Care Services.

19th to 21st March

I began to block out and edit my interviews, colour correcting them and picking pieces out here and there, moving them around until they fit and flowed fluidly and made sense.

24th March

I came into college to use an edit suite to begin the bulk edit of my project. I created a draft edit and sent off the piece to Leaf Care Services.

25th March

I finished the edit for my project and created a social media campaign video too. These were uploaded to dropbox and a download link sent off to Katie at Leaf Care Services. I made sure I had a copy on my hard drive, and uploaded an even more backup version onto YouTube.

27th March

Assignment hand in date. Came in to college, and started finishing the final pieces of "paper work" and uploaded images of other completed paperwork. Requested feedback from Leaf Care about the recruitment video and the marketing video. This should be received by later today or tomorrow.

Risk Assessments

Location Recces

Shot List

Shooting Script

Chosen Idea Research & Evidence of Complying With Regulatory Bodies

Leaf Care Services

  I have to take Safeguarding regulations into consideration when planning and producing my recruitment video. This means for privacy reasons, and because I haven't had the correct police checks or training, I am not allowed to enter the homes of those that home carers look after. 

Because of this, and for my recruitment video to be true to life, I will be getting shots of my mum and my sister (who both work for Leaf Care Services, and will both be wearing their uniform) looking after my grandparents. This will mean my mum and my sister can do what they're trained to do, without having to get any external actors in at all. 

This also links into why I cannot go into people's homes - a lot of people that Leaf Care Services look after do not have the mental capacity to consent for their houses to be used as locations, and to consent to be in my video. 

I emailed Katie to ask about the job description which I will be advertising, and she sent me back this 'day in the life' version of the job description. It will help when it comes to structuring the interviews and editing. It also gives an in depth look at what it is home care workers do every day. 

Advertising/ Marketing Ideas

Leaf Care Services

Idea 1:

To create a series of posters for social media promotion highlighting the basic information you need to promote when advertising a job role. These would be landscape posters with one carer on one side of the poster and information (including the Leaf logo) on the other side. These could be posted on all social media outlets or outside.

Idea 2:

To make mini-videos using the material I picked up for the main recruitment video to share on social media, tailor making them for Instagram, Twitter, Facebook, etc.