Personal Major Project

Friday, 10 March 2017

Chosen Idea Research & Evidence of Complying With Regulatory Bodies

Leaf Care Services

I have to take Safeguarding regulations into consideration when planning and producing my recruitment video. This means for privacy reasons, and because I haven't had the correct police checks or training, I am not allowed to enter the homes of those that home carers look after.

Because of this, and for my recruitment video to be true to life, I will be getting shots of my mum and my sister (who both work for Leaf Care Services, and will both be wearing their uniform) looking after my grandparents. This will mean my mum and my sister can do what they're trained to do, without having to get any external actors in at all.

This also links into why I cannot go into people's homes - a lot of people that Leaf Care Services look after do not have the mental capacity to consent for their houses to be used as locations, and to consent to be in my video.

I emailed Katie to ask about the job description which I will be advertising, and she sent me back this 'day in the life' version of the job description. It will help when it comes to structuring the interviews and editing. It also gives an in depth look at what it is home care workers do every day.

Thursday, 9 March 2017

Advertising/ Marketing Ideas

Leaf Care Services

Idea 1:

To create a series of posters for social media promotion highlighting the basic information you need to promote when advertising a job role. These would be landscape posters with one carer on one side of the poster and information (including the Leaf logo) on the other side. These could be posted on all social media outlets or outside.

Idea 2:

To make mini-videos using the material I picked up for the main recruitment video to share on social media, tailor making them for Instagram, Twitter, Facebook, etc.

Call Sheet: 19/03/17

Call Sheet: 18/03/17

Initial Research

Leaf Care Services

I know about Leaf Care Services through my mum and my sister who work for them. They're a company who hire people to become home care workers to look after adults and elderly people who by the recommendation of social services need a little bit of extra care, but wouldn't like to be put in a care home.

Leaf Care are a home care, live in care, and soon to be care home service. They provide carers for those who still live at home, whether that is a carer who comes for a set amount of 'calls' during the day or who lives with the client for a set amount of time, usually one week on, one week off. They're currently in the process of being cleared by the Care Quality Coordinators and other regulatory bodies, and building, a new purpose built care home in Yarmouth. This is different to usual care homes, which just pop up in old large houses.

They have an extensive timeline of their care history on their website (images above). They've expanded over the past few years and continue to expand all the time, which is why they're constantly on the lookout for new staff.

Initial Research

Carly Rowena

Carly Rowena is a full time personal trainer and fitness YouTuber. She also posts mini workout routine videos to her Instagram page. The content she produces is extremely tailored to an audience interested in her, and how she stays fit and healthy on a day to day basis.

She makes advice videos, is very supportive of everyone, and is an ambassador for CoppaFeel, a breast cancer charity.

She updates daily on her social media, and is especially great with Instagram. She gives advice, shares short workout videos and motivational quotes to her following online.

Contingency Plan

Leaf Care Services

I would still like to make a recruitment video for Leaf Care Services so if everything doesn't go to plan, this is what I will do.

I'll follow my mum (who works for Leaf Care Services) on one of her rounds, getting the shots I need of her working, such as opening doors, saying hello to clients, leaving houses, putting gloves on, etc. I will also do the same with my sister. This will mean I get a still get a wide range of shots, but with only two people.

I will also conduct the interviews while they're working, such as ask my mum questions while she's driving to people's houses or residences. I'll take a tripod in the car and set it up as safely as I can out of the way as to make the camera as steady as possible. With Rosie, my sister, as she's a walker, I'll have to take a steadycam with me around while she's working to get the interview as steady as possible.

This will still mean Leaf Care get their recruitment video, it's just quite different in terms of how and where I film. It covers the bases for a recruitment video and I have discussed this plan with Katie from Leaf Care Services and this would be suitable as a backup plan.