- One idea for a department or course at City College (CP or SACM)
- One idea for a known community group, maybe a local issue to where you live or work (SACM)
- One idea for a known company/individual about a product or service (CP)
Leaf Care Services
What is the basic idea?
The basic idea is to create a recruitment video with testimonials from both staff and (maybe) those who use the home care service. The reason that testimonials from those who use the service may not happen is that they can be vulnerable and in some cases may not have mental capacity to give consent to be in the film.
Another idea is to work with Leaf on creating an advertisement campaign for their Live-in Care service to promote that side of their business a bit more.
Who is the potential client?
The client would be Katie on behalf of Leaf Care Services as she is head of advertisement and deals with everything promotional.
Who are you making it for?
The recruitment video would be a call out for new staff, so adults aged 18+ who are looking for a new job. The advertisement campaign idea would be targeted more for those who are deciding which care service they would need through social services.
What is the potential issue, product or service you will be highlighting?
The service highlighted would be Leaf Care Services and what they provide towards people in need of home care.
Who are the potential audience?
The recruitment video's audience would be young adults in search of a new job, their first job, a way to step into care.
The Live-in Care service campaign audience would be at first social services, and then vulnerable people looking for a care service who wish to stay at home.
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